Online video rental is one of the major ways that video media is distributed in the 21st century, along with television broadcasts, local video rental, and online streaming. online video rental websites function in much the same way as traditional video rental stores, where customers pay a fee to rent video content and return it at a later date. However, there are a number of differences to how these online services function, with different rental plans available, different pricing structures, and a different method of delivery. Online video rental websites are growing all over the world, as they take over from traditional retail stores and allow people to access a greater range of media at a lower cost.

Online video rental services have a number of advantages over local rental, including a greater degree of flexibility, cost advantages, and a greater selection of content. In terms of flexibility, many online video rental services do not require customers to return content at a designated date, and instead allow them to hire videos for as long as they need them. While they do place restrictions on the amount of content that is allowed to be rented at any one time, many customers much prefer this kind of business model. In terms of cost, there are also many advantages to online services, especially when customers take advantage of the many package deals that are offered.

Most online video rental websites allow a number of packages, such as seasonal rentals for an entire season of a TV series or deals that allow the rental of five or ten videos at a reduced rate. Online video rental is a growing industry, although it is being affected by the growth of online video streaming. However, not everyone has access to the kind of Internet speeds that allow for real time video streaming, or the kind of hardware setup that enables this kind of distribution. However, online video rentals (fairyfilm.com) are an accessible and easy to use alternative that is available over much of the developed world. With nothing more than a credit card or a debit card, anyone can use an online video rental website and get their favourite DVDs delivered directly to their home address.